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Laugavegur shopping street

ReykjavíkShopping streetFree to visitOpen all year
LAUGAVEGUR IN SHORT

Laugavegur is the main shopping street in downtown Reykjavík and one of the oldest streets in the city. The shopping stretch runs from around Hlemmur to Bankastræti in the old town. It is free to walk, open all year, and most visitors spend an hour or two browsing shops, cafés and bars along it.

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About Laugavegur

Laugavegur means roughly "the Water Road", named for the route people once walked from town carrying laundry out to hot pools to wash it. Today it is Reykjavík's busiest street for shopping and going out, lined with Icelandic wool and design shops, second-hand and vintage clothing stores, bookshops, cafés, restaurants and bars.

It has been built up gradually since the 1880s, and the buildings along it are a mix of older timber-clad houses and newer shopfronts. It connects with Skólavörðustígur, the colourful street leading up to Hallgrímskirkja, so the two are usually walked together.

On the map the street starts further east, at Kringlumýrarbraut, and runs west for a little over 1.6 km until it becomes Bankastræti and drops into the old centre. The shops, restaurants and bars are packed into the western part, and that is the stretch people mean when they talk about Laugavegur.

Quick facts

LengthA little over 1.6 km
RegionCentral Reykjavík
Runs betweenKringlumýrarbraut in the east to Bankastræti in the old town; the shops are mostly west of Hlemmur
EntryFree; a public street
Opening hoursAlways open; shops generally keep daytime and early evening hours, bars later
Time needed1–2 hours to walk and browse

From laundry route to main street

Before Reykjavík grew into a city, women carried laundry out along this route to wash it in the naturally hot water of nearby pools, and that everyday errand gave the street its name. Building along Laugavegur began in earnest from 1885, and it grew steadily into the commercial heart of the capital that it is today.

How to get to Laugavegur

On footLaugavegur is in the centre of Reykjavík and easily reached on foot from the harbour, Hallgrímskirkja or Tjörnin pond.
By public transportSeveral Strætó city bus routes stop close to Laugavegur, including near Hlemmur at its eastern end.
By carMuch of the street is pedestrian-priority in summer. Metered street parking and public car parks are available nearby.

Exploring Laugavegur shopping street

There are shops for every taste and budget along the street, with places to eat and drink between them.

Souvenirs and woolThe tourist shops sell Icelandic wool jumpers, fridge magnets, books, keyrings, soft toys and every other kind of souvenir. Compare a few before you buy, as the same items turn up in several shops.
Icelandic design and skincareLook for clothing, homeware and jewellery by Icelandic designers, and for skincare and cosmetics made with Icelandic ingredients. These make better gifts than most souvenirs.
Second-hand and vintageSeveral second-hand and vintage shops sell clothes and jewellery at good prices. They are worth a look even if you are not on a tight budget, because you never know what you will find.
MuseumsThe Icelandic Punk Museum is a small, odd and interesting museum at the foot of Bankastræti, where the street ends. The Icelandic Phallological Museum, the only museum in the world given over to the penises of the animal kingdom, was on Laugavegur for years and is now a short walk away by the harbour.
Restaurants and barsThe street and its side streets hold a large share of Reykjavík’s restaurants, cafés and bars. It is where the city goes out at the weekend.

The Kringlan and Smáralind shopping malls have taken some of the everyday shopping away from the centre, and Laugavegur has turned more and more towards visitors. For locals’ prices on ordinary goods the malls are the better choice. For atmosphere, small shops and Icelandic design, stay on Laugavegur.

Safety and practical tips

  • Parts of the street close to cars in summer, making it a pleasant place to wander without traffic.
  • Combine it with a walk up Skólavörðustígur to Hallgrímskirkja, one block over.
  • Prices in the shops here tend to be higher than at malls like Kringlan, so it suits browsing and souvenirs more than bulk shopping.
  • The street gets busy and lively at night, especially on weekends, with bars staying open late.

Facilities and accessibility

Shops, cafés, restaurants and bars line the street, and there are public toilets in nearby buildings. The Icelandic Punk Museum is at the foot of Bankastræti, and the Icelandic Phallological Museum is a few minutes’ walk away near the harbour.

On the map

Open in Google Maps →

Nearby places worth a stop

HallgrímskirkjaHallgrímskirkjaIceland's largest church, a short walk up the hillTjörninTjörninCity pond popular with birdlifeHarpaHarpaGlass concert hall by the harbourThe Sun VoyagerThe Sun VoyagerSteel ship sculpture on the waterfront

Where to stay near Laugavegur

Central Reykjavík around Laugavegur has hotels, guesthouses and apartments at every price level, and staying nearby puts most of the city's sights within walking distance.

Laugavegur FAQ

Is Laugavegur free to visit?

Yes, it is a public street; you only pay for what you buy in the shops, cafés or bars.

How long is Laugavegur?

A little over 1.6 km from Kringlumýrarbraut to Bankastræti. The busy shopping part, from Hlemmur down to Bankastræti, is shorter.

What does Laugavegur mean?

Roughly "the Water Road", after the route once used to carry laundry to hot pools.

Is Laugavegur good for shopping?

Yes, especially for Icelandic wool jumpers, design shops and souvenirs, though prices run higher than at out-of-town malls.

Is Laugavegur the same as the Laugavegur hiking trail?

No, this is the street in Reykjavík. The Laugavegur hiking trail is a separate, well-known multi-day route through the Highlands.

What can you buy on Laugavegur?

Wool jumpers and souvenirs, Icelandic design, skincare made with Icelandic ingredients, books, and second-hand and vintage clothes.

See Laugavegur with a local

Tours and trips that include Laugavegur, booked directly with a local travel agency in Iceland.

Laugavegur & Fimmvörðuháls TrekMULTI-DAYLaugavegur & Fimmvörðuháls TrekFrom 349,990 ISK per person4 Day Laugavegur Trek in Mountain HutsMULTI-DAY4 Day Laugavegur Trek in Mountain HutsFrom 289,990 ISK per person4 Day Laugavegur Trek with CampingMULTI-DAY4 Day Laugavegur Trek with CampingFrom 249,990 ISK per person5 Day Laugavegur Trek, South Coast & Glacier HikeMULTI-DAY5 Day Laugavegur Trek, South Coast & Glacier HikeFrom 329,990 ISK per person7 Day Complete Laugavegur Trek, South Coast & Glacier HikeMULTI-DAY7 Day Complete Laugavegur Trek, South Coast & Glacier HikeFrom 389,990 ISK per person8 Day Grand Laugavegur Trek & Iceland’s HighlightsMULTI-DAY8 Day Grand Laugavegur Trek & Iceland’s HighlightsFrom 429,990 ISK per person
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