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Hólmavík is a small fishing town on the east side of the Westfjords, at the start of the Strandir coast road. Its main draw is the Museum of Icelandic Sorcery and Witchcraft, open year-round, with 17th-century witch-trial history and folklore. It is about 220 km, or around 3 hours, from Reykjavík.
Hólmavík is the largest settlement in Strandir, a quiet stretch of the Westfjords known for isolated farms, hot springs and a strong tradition of Icelandic folklore. The town itself is small, with a harbour, a few shops and services, and the Museum of Icelandic Sorcery and Witchcraft, which tells the story of the witch trials that took place in this part of Iceland in the 17th century.
For most visitors, Hólmavík is either a stop on the way into or out of the Westfjords, or a base for exploring Strandir further north, where the coast road becomes quieter and more remote the further you go.
The town is the commercial centre of Strandir, living on fishing, services and a growing number of visitors. Where most places in Iceland are known for their landscape, Hólmavík is known for its link to witchcraft and witch-hunts, and that is what brings most people through the door.
Strandir has a strong association with Icelandic folk magic. In the 17th century, more people were executed for sorcery here relative to the population than almost anywhere else in Iceland, mostly men accused of using runes and spells for protection, luck or harm.
The Museum of Icelandic Sorcery and Witchcraft in Hólmavík covers this history along with the folklore that grew up around it, including the well-known and unsettling nábrók, or necropants, said to bring wealth to whoever wore them.
Icelanders call the period Brennuöldin, the Age of Fire, after the burnings that went on for roughly fifty years of the 17th century. Magic and sorcery are a persistent theme in Icelandic folklore, and the museum is the best place in the country to see where the stories come from.
Hólmavík's history is its main attraction, and three small museums tell it.
Hólmavík has a petrol station, a supermarket, a sports centre with a swimming pool, hot pots and gym, guesthouses and a few places to eat, making it the main service town for the Strandir area.
Hólmavík has guesthouses and a hotel, making it a practical overnight stop for exploring Strandir or breaking up the drive into the Westfjords.
The main attraction is the Museum of Icelandic Sorcery and Witchcraft. The town is also a good base for exploring the quiet Strandir coast to the north.
About 220 km, or around 3 hours by car.
Yes, with shorter hours in winter than in summer.
Strandir was the centre of Iceland's 17th-century witch trials, a period known as Brennuöldin, the Age of Fire. The Museum of Icelandic Sorcery and Witchcraft in Hólmavík tells that story.
Yes, the sports centre has a warm pool, hot pots and a gym.
In Bjarnarfjörður, 28 km north of Hólmavík. It is the second part of the sorcery museum.
Tours and trips that include Hólmavík, booked directly with a local travel agency in Iceland.